“Network Marketing is the best business to be in for personal growth because your business can only grow to the same level you do.”

That quote is soooo true. In any business, you need to learn and study in order to be good at what you do.  Do you have a library card? You can find a lot of wonderful books and audios in the library that will help build a success mindset.

We all have areas of strengths and weaknesses.  You are responsible for your own success in this industry.

In the beginning, I had a fear of being a leader of a large group of people. I realized that, to be successful in network marketing, you MUST be a leader. If I was to have any success in my business, I had to face that fear and overcome it. I began studying successful leaders and what they did for success. Then I applied what I learned.

No matter what area of the business you feel weaker in, press forward and face your fears. There is, no doubt, someone else who has overcome the same obstacle and you can learn from them.

One tool I wish I had learned about in the beginning of my network marketing career is EFT. Emotional Freedom Technique. I have put some of my favorite EFT resources on this web site. You will find them at the link below.

http://abundanceofsecrets4success.com/blog/eft

Melodie Kantner

Melodie is the author of EFT For Network Marketers, publisher of Grade A Notes Newsletter (for 12 years), Network Marketing Success for Ordinary People and Esteem Power Newsletter. She has been in the network marketing industry for 16 years, 14 years with one company. Melodie has been teaching EFT to network marketers for about 10 years.

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I thought I would relate an experience I have recently had so that any of you who are doing pay-per-click advertising can be careful that what happened to me does not happen to you.

I really love pay-per-click advertising. I have been doing it for several years as one of my advertising methods, but the last few months have been frustrating. I noticed a dramatic drop in the effectiveness of my advertising. I was literally spending thousands on advertising for qualified downline leaders, the largest amount of that money was spent on Google. For months I have been frustrated and getting nowhere near the results I had in the past.

Thankfully, I was enlightened a couple of days ago as to a big part of the problem. For months I have been getting phone calls from a company that has a new meta search engine. They are selling advertising. They offer to sell you a keyword or keywords of whatever your choice. You buy the keyword and you are the owner of that keyword. The amount you pay is depending on the amount of search traffic.

Thinking back, I am really amazed I listened to his sales pitch all the way to the end. I NEVER listen to people calling me on anything to do with search engine anything. I have been scammed in the past and have a policy to never again to be scammed by anyone calling me about search engine advertising or search optimization. TOO MANY CROOKS OUT THERE!

The latest company calling me are super aggressive and I had been hanging up on them as soon as I hear what company they are with. The guy that called me the other day was deceitful in his approach and acted like a person who was interested in signing up with my network marketing company. He started by saying “I’m on your web site.” Since I have several web sites, I asked which one. When he says the domain name, it is one of my downline distributor’s web sites. I asked, How did you get my phone number? That site belongs to one my downline. My phone number is NOWHERE on it!” He changed the subject so slickly I didn’t even notice it.

It wasn’t until after I finished talking to the guy I realized, the only way he could get my phone number from that web site is to do a Whois lookup on the domain. I originally bought several domains and gave them to downline members.

It was at least 20 minutes into the conversation he started in on his real motive for calling. I recognized the opening lines of the pitch and I said, “Are you with (________)?” He laughs and says, “Oh, you’ve heard of us?” Yea right! Like he doesn’t know they call me several times a week. What I didn’t realize before this was I had been targeted.

After spending well far more time talking to this guy than I should have, ended the call saying I would not be interested in buying an ad today.

As soon as I concluded the phone call I did a Google search and found a lot of shocking information about this company blatantly committing click fraud to drive up the advertising cost for potential clients. Many people online expressing their experiences with this company even saying, “well, have fun spending money on Google.”

Some got emails saying, “We’re clicking your pay-per-click ads. Call for an advertising solution.”

This company has been targeting people doing pay-per-click advertising, clicking our ads to cause us to spend money and get no results. Then, when we are really frustrated, they begin calling to try to sell us an ad on their search engine.

After I read a lot of information online, the opening line of the pitch hit home. They all started out similarly, “Aren’t you getting tired of wasting money on pay-per-click advertising?” Well I wasn’t until the past few months. I have been using pay-per-click advertising for several years and has been my favorite way to build my business.

I am writing this article to warn people who are investing in pay-per-click advertising. Please be careful. I don’t know how to prevent these people from doing this so, for a while, I have shut down my Google and Yahoo ads. I am putting my advertising dollars elsewhere.

If you get calls from anyone selling ads on search engines, tell them you have a policy not to buy anything until you do some research on the company. Then go on Google and search. I’m sure this company is not the only company using these type of practices.

This just another reason why I am glad I recently got involved again with an MLM leads company. I had great success for years with another leads company but they went out of business. I got involved with Leaders Club mostly because I was frustrated with pay-per-click and looking for another direction my advertising budget. I did research and found that Leaders Club provided high quality leads for a good price, people who are actually looking for a business. With the economy the way it is, more and more people are looking for supplemental income. Our industry is thriving.

Wishing you Success and Abundance in your business.

Melodie Kantner

Melodie Kantner

Melodie is the author of EFT For Network Marketers, publisher of Grade A Notes Newsletter (for 12 years), Network Marketing Success for Ordinary People and Esteem Power Newsletter. She has been in the network marketing industry for 16 years, 14 years with one company. Melodie has been teaching EFT to network marketers for about 10 years.

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Or, as some people call it “Elevator Speech.”

“Luck is a matter of preparation meeting opportunity.” – Oprah Winfrey

There are often opportunities throughout every day where you can generate interest in your business or products. The biggest reason people miss these opportunities is because they aren’t prepared.

The key is to BE PREPARED with a very brief statement to say when the opportunity presents itself.

What do you say when you meet someone and they ask, “What do you do?” This is where, in just a few words, you market yourself and your business in a way that is meant to prompt him or her to ask questions, and keep the conversation going. This is not meant to be a sales pitch. At this point, you are just determining interest.

Once interest is shown, keep it brief and share some literature with them. It should have your web site and phone number on it. Get a phone number so you can follow up.

Even if you are earning most of your income from a regular job, you will still want to answer the question about what you do with a mention of the business you are building on the side.
Write down what you want to say and go over it, removing unnecessary words or words that don’t feel comfortable.  Once you get your 30 Second Commercial written to the point where it fits you, practice it.

Practice, Practice, Practice. I used to walk around my house talking out loud. Try practicing in front of a mirror. Get it to the point where it flows easily.

A few possible ideas for comments:

I help others create additional income by promoting a natural health product that gives you more energy. Do you know anyone who would benefit from more energy?

I teach people how to work online from home. Who do you know who might want to learn to work online from home?

I am associated with a _________ that teaches people the proper methods to succeed in home business. we also teach people how to make money part time while maintaining their full time job.

“I am a distributor for ______________.
We also offer a complete business system for women who would like to learn how to earn a good part-time income working out of their home.”

“Do you know how many people today feel tired and have lots of aches and pains? – - wait for their reply then respond:
Well, I show people how they can have energy and feel better so they can do the things they love.”

“Do you know how many people worry about not having have enough time and money? – - wait for their reply then respond:

“Well, what I do is show them a simple way to earn an extra paycheck each month and have more free time to do the things they love.”

If you wear promotional items like a pin, hat or shirt that might stir a question.

A couple examples:

I used to have pins that said, “May the Immupower be with you!” It was one of my favorites. People would constantly ask me what that meant. It was a great opener.

Another one I saw years ago for a diet product said, “Fat Free, Ask Me!”

Use the promotional items that your company offers. Most companies promotional things you can wear. If they don’t, you can have something made up. Check out Vista Print and see what they offer.

Be prepared and always be watching for opportunities to share something to promote your business. Be in marketing mode wherever you go.

If you haven’t done it, go ahead and create your 30 second commercial. ; )

Melodie Kantner

Melodie is the author of EFT For Network Marketers, publisher of Grade A Notes Newsletter (for 12 years), Network Marketing Success for Ordinary People and Esteem Power Newsletter. She has been in the network marketing industry for 16 years, 14 years with one company. Melodie has been teaching EFT to network marketers for about 10 years.

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Do you ever hear people say, “Oh, I’m not a sales person.” or “I’m not outgoing, I could never approach a stranger and talk about my business.” Maybe you feel that way yourself. If you do, you are not alone. Most distributors feel that way in the beginning.

You don’t need to be a super salesman or have an outgoing personality to be a success in this business. The trick is to learn and apply a few marketing techniques that are effective for people of all types of personalities, including the shy person.

One of my favorite ways of marketing is where you get people to come to you. There are LOADS of ways you can do that. I will feature many of these techniques in the future newsletters but today I want to talk about things you can wear for the purpose of stirring curiosity and cause people to ask questions.

Most companies offer promotional items like hats, jackets, shirts, pins, canvas bags, etc, with a company logo or something that stirs curiosity. Check frequently to see what your company has available. You can also have your own made up. Vista Print offers hats and tee shirts as well as magnets for your car and lawn signs.

Once you have something that raises curiosity, you need to have your 30 second commercial ready. The 30 second commercial is a brief comment that you say to test the level of interest. The 30 second commercial will be the subject of the next issue of this newsletter.

Regardless of what techniques you use, it is important that you have a web site at the center of your marketing. Always direct prospects through your avenues of information.

The way to success is to learn a variety of ways to promote your business, choose the ones that fit your style and use them DAILY!

Melodie Kantner

Melodie is the author of EFT For Network Marketers, publisher of Grade A Notes Newsletter (for 12 years), Network Marketing Success for Ordinary People and Esteem Power Newsletter. She has been in the network marketing industry for 16 years, 14 years with one company. Melodie has been teaching EFT to network marketers for about 10 years.

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