I heard a great quote from my friend Eric Youle, “Network Marketing can be done Full Time or Part Time but not Spare Time or worse Sometime.” I had never heard that quote before but it is a great one.

How are you building your business? Most of us start out building our business around other things we are doing. That’s the way I started with my network marketing career 17 years ago. I saw the potential for working from home and freedom both time and financially. I started my business the way most people do, while working other jobs for income.

multitaskingThe key to success in network marketing is to have the right attitude. If you are like me, and had to start building your business around a job, you will need to build your network marketing business part time.

There is something very important you need to keep in mind. The way you approach your business will determine whether or not you are successful. If you are building your business in your spare time you will NOT be successful. It’s as simple as that.

When you build your business in spare time, you are putting it’s importance in last place. There will always be things that crowd out the daily tasks. Things just don’t get done. Maybe once in a while you dabble at your business but nothing that is consistent and making forward progress.

If you want to seriously earn an income in network marketing, you MUST get rid of the SPARE TIME approach to building your business. The spare time marketer does the business once in a while when they have some extra time. A strong business is not built that way.

Building your business part time means that you have a schedule. When you have a part time job, you have certain hours you devote to your job. You show up and do the work on schedule. When you apply this principle to your business it becomes a serious, progressive business, even if you are working it part time in the beginning. If you stick with it and work part time instead of spare time, you will get there.

Newton’s First Law of Motion states, “An object at rest tends to stay at rest and an object in motion tends to stay in motion.”

Daily action is how a successful business grows, even if you have to work it part time.

Jim Rohn said it best, “I am now working full time on my job and part time on my fortune.”

Have you started building a list for your business? Building a list is a very important asset for your business. If you want your business running on autopilot it is vital that you build your list. Well, maybe I shouldn’t call it autopilot. No business runs totally on autopilot. Even on autopilot there are things you have to do to keep the business going. If you have a list you have to market your newsletter or blog, write content and blog posts, respond to emails, contact the new customers and distributors, etc. You know what I mean.

The thing about having a list is that when people come to your web site they can subscribe to your list. Having a web site and a list means my business is building while I sleep, play or whatever I am doing. Even when I was sick for a month last year my business was growing and people were subscribing to my newsletter. I wrote my newsletter and sent it out.

In the beginning of my marketing career, I did most of my marketing offline. I started my first online newsletter, Grade A Notes, in 1999. Grade A Notes is a monthly newsletter on therapeutic grade essential oils.

I had the idea that it would be good to have people come to my web site subscribe to my newsletter. Then as I wrote the newsletter every month, I would be giving value to both potential customers, current customers and distributors.

I had read several marketing and sales books that people usually need to hear something 7 times before they act on it. That’s what got me thinking how important a newsletter would be, so I set my web site up with an email subscribe form and started ALL my marketing to get people to subscribe to my newsletter.

That was before I knew anything about blogs. I’m not sure what year blogging started becoming popular. Today I have several blogs as well as my original monthly email newsletter. One of my blogs is the one you are reading this article on. This blog is written from 17 years experience in network marketing profession building a full time business. If I can do it others can too.

In my experience, my newsletters and blogs are my number one tool for success.

There are several reasons why building a list is powerful:

Besides the autopilot aspect of a web site and a list . . .

    1. Keep in contact – When people who come to your web site subscribe to your list, you can keep in touch with them. They may not order products right away but if you can contact them with updates or tips of value, you will keep reminding them of things you have. When they are ready to order or get involved in the business, they will remember you. If you don’t have a list, you basically have only one shot at getting them involved in either product or the business.

    2. Build a relationship – People will buy from or join with someone they know and trust. If you are going to expand past your warm market, you need a way for people to get to know and feel comfortable with you.

    3. Provide value – The things you share in your blog or newsletter should be helpful to people. If you have a product related newsletter, show how to get the most benefits from the product. For example: If you are like me, a distributor for therapeutic grade essential oils, you have loads of topics to write essential oil tips about. The ways to use essential oils are almost endless.

I often hear distributors say they don’t know enough to write a blog or a newsletter. Try writing the newsletter from a standpoint of sharing what you have learned. I still do that to this day, even though I have been with my company for over 15 years. I am always learning new ways to use essential oils. Since many of you who are following my blogs are essential oil distributors I am speaking to you.

If you are building a list through a blog, you can build it via the RSS feed but the best way is to set up a subscriber list on an autoresponder service like Aweber. With a subscriber list on Aweber, you can send your blog post to the list but you can also give your subscribers extra things that you don’t share on the blog. It also has web forms so people can easily enter their email address and get your messages get sent to their email address.

With Aweber you can have multiple lists. Once you have customers and distributors in your downline, those people should also be on another list. I have lists for my downline. One is for product related updates and tips, one is for distributors building a business.

Always direct people to your lists.

If you haven’t started your list, why not get started today.

You never know when you are going to have an opportunity to stir up some interest in your product or the business opportunity you represent. I have never been one who could approach strangers and start talking about my business or products. Maybe you feel uncomfortable with that too. Most of us feel that way.

There is a way to make talking with strangers feel natural and comfortable. If you approach every stranger as a friend you haven’t met yet and just smile and say “HI!”

The key is to ALWAYS BE READY! Always ready to connect with people. That begins with being friendly and having a warm approachable energy that you sending out.

When you are standing in a line at the grocery store or sitting in a waiting room or a variety of other places, there are often opportunities to stir interest in your product or business opportunity. Are you aware and watching for these opportunities?

There are 3 things that will help you attract prospects wherever you go:

1. Have a warm friendly smile on your face.

2. Be conversational with people around you. Look people in the eye and say “Hello. How are you today?” Just be friendly and talk to people. If you appear stressed out and closed off, people will not want to talk. You will also find it difficult to talk to them. You must truly be in a warm and friendly mood. If not, you will repel people rather than attract them.

3. Use a product in front of people. Does your company have a hand lotion or some other product that you could use in front of people? For those of us who market essential oils, this is a super easy tool. I carry an oils pouch and often open it and apply an oil in front of people. My favorites are the ones that are mood uplifting. People will comment on how great it smells and I tell them, “I need an emotional pick me up.” Then I wait for more questions. If I feel more chatty I often ask if they are familiar with medicinal grade essential oils.

Does your company have any products that work well to use in front of people? Another option is an article of clothing, jewelry or accessory with a company slogan or a product slogan. I remember a wonderful pin we used to have that said, “May the Immupower be with you!” That one was great for getting people to ask questions. People were constantly asking what that meant. It was an easy opening for a conversation.

For oily distributors, there are a few more ideas here: 😉

Think about what your company has that you can use to generate questions and have something prepared to say when people ask questions.

When you get a spark of interest, make sure you are prepared to share a brochure other marketing piece with your web site address on it. It’s best if you can also get their phone number but at least get something in their hands.

I particularly like the info newspapers that have third party articles related to your field. Sound Concepts is one company that produces these newspapers and other tools for several companies. Check with your upline to see what is available for your products.

Prospecting Newspapers
There is a spot on the back page to put your contact information. Don’t forget to do this. Be sure to include your web site address.

For Essential Oil related newspapers from Sound Concepts, go to http://www.essentialproductinfo.com

Well, there you have it. There are lots more but hopefully these ideas will help you get the wheels turning. Have fun!!