What I Learned About Marketing From Going to The Movies
Have you ever noticed, when you go to the theater to see a movie, you can see familiar brands woven throughout the movie. Strategically placed products put there as subtle advertising. A few years ago I saw a documentary on television about advertising and how companies are actually paying to have their products placed in movies.
When I saw that documentary I started thinking about ways I could use a similar technique in my business advertising. Why not strategically place products and other items related to your business around for people to see and spark interest in your products or business.
I have been doing this for years with some really funny results. My favorite is with a line of products called “Thieves.” One of the products is a foaming hand cleaner. I place Thieves Foaming Hand Cleaner in every bathroom. People walk out of the bathroom with a smile and a question. They always want to know why it’s called Thieves.
My company has other hand cleaners but the one want to use is the one with the powerful story behind it. If your company has a product with an unusual name and a story that goes behind it, use it. When people ask questions, it is an opening to drip bits of information on them. I never start in on a sales pitch. I just drop bits of information and let them keep coming back with more questions.
If your company has nontoxic personal care products or cleaning products, you could have those placed around. Another good idea is to have the brochure, “Rub a Dub Dub. Is Cancer In Your Tub?” sitting out where people can see it. You could also have a copy of the Material Data Safety Sheet for Sodium Lauryl Sulfate tucked into the booklet. I love to show how people manufacturing products with Sodium Lauryl Sulfate are required to wear rubber suits and masks.
Other things you could place around to generate interest are company magazines, brochures about specific products and industry related books. Books related to network marketing or home business success. If you have been on company trips, have a few pictures framed and placed where people can see them.
There are loads of ideas for ways you can stimulate interest in your business or the products. Think about what you have available within your company. Place as many things around you as possible whether at work or at home in places where visitors will see things. Then be ready with something to say that may cause the visitor to want more information.
Have any of you used this technique? Do you have any ideas to add for product placement ideas? If so, why not make a comment and share what you think?
To your Success,
Melodie Kantner
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Hi Melodie, thanks for sharing. Great reminders that as marketers and leaders one of our responsibilities is to place information in front of the right people … guess it’s all about right place – right time.
.-= Susan Redmon´s last blog ..Wednesday Webinar: MLSP Webinar Set to Cover Ezine Strategy =-.
[Reply]
Hi Melodie,
I though I would stop by and say hi. I enjoyed your post, very true. If you ever watch American Idol, you can’t miss the bright red Coca Cola cups. When we have people over I have catalogs and literature all over the place. When my wife and I are out and about, like at the Gym, we have our water bottle and coffee mug. My wife even bought a few for other friends and they use it when they are out. Why not, right!
Have a good night,
Tommy D.
.-= Tommy DiPietro´s last blog ..Steps In The Right Direction: Multi-Level Mistakes =-.
[Reply]
Melodie Kantner Reply:
April 2nd, 2010 at 9:04 am
Hi Tommy,
American Idol is a good example. I’m sure there is a lot more since a lot of people record and zip through the commercials.
That’s a good idea giving things to friends to use.
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