“Early to Bed, early to rise, work like heck and advertise” — Ted Turner


There is an advertising mistake that many network marketers and home business owners make. It’s no surprise, the mistake is that many network marketers make is that they don’t advertise.


What is it you want to accomplish with your business? Whether you want to earn a supplemental income to help your family’s financial situation in a sluggish economy or you want to experience FREEDOM from working the 40 hour Work Farce, isn’t the bottom line to generate money?


The really big income earners in network marketing are masters of mass prospecting. They have a goal, they know WHY they want to have a successful business and they have a PLAN!


Part of that plan includes advertising and an advertising budget. That budget should include money you set aside to do weekly and monthly advertising.


In the beginning of my network marketing career I was in the middle of a financial crisis and money was tight. My advertising budget was $25.00 a month. I saved coins in a jar for extra money for my advertising budget.


At that time I was doing a lot of postcard mailing and putting up tear sheets and handing out flyers to people I came in contact with. Whatever I could do to get people to come to my web site or give me a call.


There are also lots of free ways to advertise but these require a large budget of your time. Social media is a way we can do that today. I the early days of my business, I didn’t know about social media. I don’t even think it was around yet. That was 15 years ago.


You can find money even in a tight budget. Sit down with your family and discuss ways you can reduce spending in areas of your life.


Here are a few ideas:

Use coupons for grocery shopping.
Reduce the size of the cable bill with a smaller package.
Spend less on entertainment and eating out.
Sell things in a consignment shop.
Sell things on Ebay.
Have a yard sale.


There are lots of possibilities. I used to watch the ground and pick up coins. I still have an ongoing joke with my husband and my son. I always tell them to watch for coins and pick them up.


On a side note:
In the book “Secrets of the Millionaire Mind” T. Harv Eker says to pick up coins and celebrate your abundance and that you just attracted money. So, you have more than one reason to watch for coins. 😉


Whatever the type of advertising you choose to do, if you are serious about the success of your business, you will invest both time and money into advertising. I recommend a variety of both free and paid advertising. As your income grows, your advertising budget grows.

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt


Advertise Warm MarketRecently I heard that over 80% of the people involved in network marketing today don’t EVER promote their business. They don’t talk to a single prospect, place a single ad or take even the smallest step beyond joining their company.


I was a little stunned at that percentage but when you think about it, that is probably pretty accurate. In over 15 years in network marketing I have seen many distributors come and go. The majority of those who went, have never really began building their business. They never even let anyone know they had a business.


In any kind of business, but especially network marketing, you need to let people know you have a business.


Advertising in a variety of ways is important but today I want you to think about your warm market. Usually when you begin reading your company’s distributor manual or introductory training you are taught to “make a list of 100 people” you will share information about your business or products. I must admit, I was totally turned off by the idea of approaching my friends and family that way so I used a different approach. I let them know I had started a business. I used products in front of them and dropped little one liners to get them to ask questions.


With the economy the way it is I recommend hitting the reset button and rethink your warm market. Many of them could benefit from supplemental income. Rather than approach everyone directly with your business opportunity, try approaching it from a different direction.


Here is an example:
You approach Aunt Mary and say, “Mary, would you be willing to do me a favor?” Mary says yes. “Aunt Mary, you know I have a home business. Well, besides the great products, I also teach people ways they can supplement their income in times of bad economy. Would you be willing to take these flyers and share them with anyone you may hear of that is looking for a way to supplement their income?”


Mary will likely be willing to share your flyers. You never know, she may be one who is needing extra income herself.


You may find an Aunt Mary who will turn into a great lead generator for you. I learned from experience. I had a relative who said she “would not sell products” but she was willing to share my flyers and business cards.


Oh, by the way, you never know where that will lead. That person who said she would never sell products is my sister Melissa. She eventually realized she could be earning money too by doing what she already did to help me. Melissa is now supported by her own network marketing business and is one of our company leaders who teaches this technique to her downline.


Approaching your friends and family this way removes the pressure from both of you. Your family member doesn’t feel like you are pressuring them and you don’t feel that negative feeling that you are putting them on the spot. PLUS, they are usually willing to help you get the word out.


I also like to use this technique for people I meet who are not family. Asking them if they know of anyone who could be helped by extra income removes a lot of pressure and makes it easier to initiate a conversation.


I like to use mini flyers that are postcard size for handing to people. Put a web site address to direct people to so they can get more information. I also recommend having a newsletter they can subscribe to. If you have a blog, make sure you are making it easy for people to subscribe to your rss feed.

I learned a neat marketing idea from my friend Diane Hochman. Read the technique in her own words: 



“I just got some new magic markers and scratch and sniff stickers! (My marketing secret tools) Big Business Ahead!



Let me ask you this …



If you got a hand written post card in purple with a scratch and sniff strawberry sticker on it…



Do you think you might read it???



Sniff it???



And wonder who is the crazy lady who sent it???



And maybe spy on my site?



Or I could send you a company brochure selling the newest “patented nutriceutical” or amazing new antioxident juice with the highest Orac value and the best pay plan in the history of the industry.



Which one do you think would pique your interest more?



<giggles>



It’s all fun and games if you let it be :)”