Have you started building a list for your business? Building a list is a very important asset for your business. If you want your business running on autopilot it is vital that you build your list. Well, maybe I shouldn’t call it autopilot. No business runs totally on autopilot. Even on autopilot there are things you have to do to keep the business going. If you have a list you have to market your newsletter or blog, write content and blog posts, respond to emails, contact the new customers and distributors, etc. You know what I mean.
The thing about having a list is that when people come to your web site they can subscribe to your list. Having a web site and a list means my business is building while I sleep, play or whatever I am doing. Even when I was sick for a month last year my business was growing and people were subscribing to my newsletter. I wrote my newsletter and sent it out. I average about 20 personally enrolled in my network marketing business because of the web site and newsletter.
In the beginning of my marketing career, 17 years ago, I did most of my marketing offline. I started my first online newsletter, Grade A Notes, in 1999. Grade A Notes is a monthly newsletter on therapeutic grade essential oils.
I had the idea that it would be good to have people come to my web site subscribe to my newsletter. Then as I wrote the newsletter every month, I would be giving value to both potential customers, current customers and distributors.
I had read several marketing and sales books that people usually need to hear something 7 times before they act on it. That’s what got me thinking how important a newsletter would be, so I set my web site up with an email subscribe form and started ALL my marketing to get people to subscribe to my newsletter.
That was before I knew anything about blogs. I’m not sure what year blogging started becoming popular. Today I have several blogs as well as my original monthly email newsletter. One of my blogs is the one you are reading this article on. This blog is written from 17 years experience in network marketing profession building a full time business. If I can do it others can too.
In my experience, my newsletters and blogs are my number one tool for success.
There are several reasons why building a list is powerful:
Besides the autopilot aspect of a web site and a list . . .
1. Keep in contact – When people who come to your web site subscribe to your list, you can keep in touch with them. They may not order products right away but if you can contact them with updates or tips of value, you will keep reminding them of things you have. When they are ready to order or get involved in the business, they will remember you. If you don’t have a list, you basically have only one shot at getting them involved in either product or the business.
2. Build a relationship – People will buy from or join with someone they know and trust. If you are going to expand past your warm market, you need a way for people to get to know and feel comfortable with you.
3. Provide value – The things you share in your blog or newsletter should be helpful to people. If you have a product related newsletter, show how to get the most benefits from the product. For example: If you are like me, a distributor for therapeutic grade essential oils, you have loads of topics to write essential oil tips about. The ways to use essential oils are almost endless.
I often hear distributors say they don’t know enough to write a blog or a newsletter. Try writing the newsletter from a standpoint of sharing what you have learned. I still do that to this day, even though I have been with my company for over 15 years. I am always learning new ways to use essential oils. Since many of you who are following my blogs are essential oil distributors I am speaking to you.
If you are building a list through a blog, you can build it via the RSS feed but the best way is to set up a subscriber list on an autoresponder service like Aweber. With a subscriber list on Aweber, you can send your blog post to the list but you can also give your subscribers extra things that you don’t share on the blog. It also has web forms so people can easily enter their email address and get your messages get sent to their email address.
With Aweber you can have multiple lists. Once you have customers and distributors in your downline, those people should also be on another list. I have lists for my downline. One is for product related updates and tips, one is for distributors building a business.
Always direct people to your lists.
If you haven’t started your list, why not get started today.