Or, as some people call it “Elevator Speech.”
“Luck is a matter of preparation meeting opportunity.” – Oprah Winfrey
There are often opportunities throughout every day where you can generate interest in your business or products. The biggest reason people miss these opportunities is because they aren’t prepared.
The key is to BE PREPARED with a very brief statement to say when the opportunity presents itself.
What do you say when you meet someone and they ask, “What do you do?” This is where, in just a few words, you market yourself and your business in a way that is meant to prompt him or her to ask questions, and keep the conversation going. This is not meant to be a sales pitch. At this point, you are just determining interest.
Once interest is shown, keep it brief and share some literature with them. It should have your web site and phone number on it. Get a phone number so you can follow up.
Even if you are earning most of your income from a regular job, you will still want to answer the question about what you do with a mention of the business you are building on the side.
Write down what you want to say and go over it, removing unnecessary words or words that don’t feel comfortable. Once you get your 30 Second Commercial written to the point where it fits you, practice it.
Practice, Practice, Practice. I used to walk around my house talking out loud. Try practicing in front of a mirror. Get it to the point where it flows easily.
A few possible ideas for comments:
I help others create additional income by promoting a natural health product that gives you more energy. Do you know anyone who would benefit from more energy?
I teach people how to work online from home. Who do you know who might want to learn to work online from home?
I am associated with a _________ that teaches people the proper methods to succeed in home business. we also teach people how to make money part time while maintaining their full time job.
“I am a distributor for ______________.
We also offer a complete business system for women who would like to learn how to earn a good part-time income working out of their home.”
“Do you know how many people today feel tired and have lots of aches and pains? – – wait for their reply then respond:
Well, I show people how they can have energy and feel better so they can do the things they love.”
“Do you know how many people worry about not having have enough time and money? – – wait for their reply then respond:
“Well, what I do is show them a simple way to earn an extra paycheck each month and have more free time to do the things they love.”
If you wear promotional items like a pin, hat or shirt that might stir a question.
A couple examples:
I used to have pins that said, “May the Immupower be with you!” It was one of my favorites. People would constantly ask me what that meant. It was a great opener.
Another one I saw years ago for a diet product said, “Fat Free, Ask Me!”
Use the promotional items that your company offers. Most companies promotional things you can wear. If they don’t, you can have something made up. Check out Vista Print and see what they offer.
Be prepared and always be watching for opportunities to share something to promote your business. Be in marketing mode wherever you go.
If you haven’t done it, go ahead and create your 30 second commercial. ; )