Or, as some people call it “Elevator Speech.”


Luck is a matter of preparation meeting opportunity.” – Oprah Winfrey


There are often opportunities throughout every day where you can generate interest in your business or products. The biggest reason people miss these opportunities is because they aren’t prepared.


The key is to BE PREPARED with a very brief statement to say when the opportunity presents itself.


What do you say when you meet someone and they ask, “What do you do?” This is where, in just a few words, you market yourself and your business in a way that is meant to prompt him or her to ask questions, and keep the conversation going. This is not meant to be a sales pitch. At this point, you are just determining interest.


Once interest is shown, keep it brief and share some literature with them. It should have your web site and phone number on it. Get a phone number so you can follow up.


Even if you are earning most of your income from a regular job, you will still want to answer the question about what you do with a mention of the business you are building on the side.
Write down what you want to say and go over it, removing unnecessary words or words that don’t feel comfortable.  Once you get your 30 Second Commercial written to the point where it fits you, practice it.


Practice, Practice, Practice. I used to walk around my house talking out loud. Try practicing in front of a mirror. Get it to the point where it flows easily.


A few possible ideas for comments:


I help others create additional income by promoting a natural health product that gives you more energy. Do you know anyone who would benefit from more energy?


I teach people how to work online from home. Who do you know who might want to learn to work online from home?


I am associated with a _________ that teaches people the proper methods to succeed in home business. we also teach people how to make money part time while maintaining their full time job.


“I am a distributor for ______________.
We also offer a complete business system for women who would like to learn how to earn a good part-time income working out of their home.”


“Do you know how many people today feel tired and have lots of aches and pains? – – wait for their reply then respond:
Well, I show people how they can have energy and feel better so they can do the things they love.”


“Do you know how many people worry about not having have enough time and money? – – wait for their reply then respond:

“Well, what I do is show them a simple way to earn an extra paycheck each month and have more free time to do the things they love.”


If you wear promotional items like a pin, hat or shirt that might stir a question.


A couple examples:

I used to have pins that said, “May the Immupower be with you!” It was one of my favorites. People would constantly ask me what that meant. It was a great opener.


Another one I saw years ago for a diet product said, “Fat Free, Ask Me!”


Use the promotional items that your company offers. Most companies promotional things you can wear. If they don’t, you can have something made up. Check out Vista Print and see what they offer.


Be prepared and always be watching for opportunities to share something to promote your business. Be in marketing mode wherever you go.


If you haven’t done it, go ahead and create your 30 second commercial. ; )

Do you ever hear people say, “Oh, I’m not a sales person.” or “I’m not outgoing, I could never approach a stranger and talk about my business.” Maybe you feel that way yourself. If you do, you are not alone. Most distributors feel that way in the beginning.

You don’t need to be a super salesman or have an outgoing personality to be a success in this business. The trick is to learn and apply a few marketing techniques that are effective for people of all types of personalities, including the shy person.

One of my favorite ways of marketing is where you get people to come to you. There are LOADS of ways you can do that. I will feature many of these techniques in the future newsletters but today I want to talk about things you can wear for the purpose of stirring curiosity and cause people to ask questions.

Most companies offer promotional items like hats, jackets, shirts, pins, canvas bags, etc, with a company logo or something that stirs curiosity. Check frequently to see what your company has available. You can also have your own made up. Vista Print offers hats and tee shirts as well as magnets for your car and lawn signs.

Once you have something that raises curiosity, you need to have your 30 second commercial ready. The 30 second commercial is a brief comment that you say to test the level of interest. The 30 second commercial will be the subject of the next issue of this newsletter.

Regardless of what techniques you use, it is important that you have a web site at the center of your marketing. Always direct prospects through your avenues of information.

The way to success is to learn a variety of ways to promote your business, choose the ones that fit your style and use them DAILY!

Your business card can be an powerful marketing tool, especially if you take advantage of the space on the back of the card. I like to use Drop Cards but I also make sure my business card acts as a Drop Card. It should do more than just give contact info. A really good business card can stir curiosity and motivate a prospect to do something. I like to get them to one of my web sites where they are likely to subscribe to my newsletter and request information.

So what do you put on the back of your business card? There are a variety of options. One idea is to put an offer for a free report on the back of the card.

Other ideas:

Coupon or discount offer
Testimonials
Before/after photos
Something funny
Product Comparison Chart
Courses you teach
An autoresponder training course
Entertaining or useful websites
Favorite quotation
Fuller description of what you do
Humorous anecdote
Product uses
Public speaking tips
Reasons to purchase NOW
Recipe
Reflexology chart
List of services
Frequently Asked Questions

You should ALWAYS have business cards ready and and quickly available to pass out.  Give extras to friends and family who would be willing to pass out cards for you.

Below is an example of a card I made up on Vista Print.  Once I picked out a template, it only took about 15 minutes to make up the front side. The back took a little longer.  You can use their templates like they are or you can alter them and create something different.

I love using Vista Print. You can make up business cards, post cards and lots of other neat things to promote your business. Their prices are really good.