I often hear new distributors say they are afraid they will make a mistake or they are afraid they will say something wrong when talking to prospects. Many experience fear of failure so they don’t ever really get started.

Fear of failure is often what paralyzes a person in their network marketing business or any other project they want to have success in.

Failure is actually not such a bad thing. Think about Thomas Edison. He is often brought up as an example of how we can view failure as stepping stones as we make progress.

When asked about the frustration of all his failures he responded, “I am not discouraged, because every wrong attempt discarded is another step forward…I have not failed. I’ve just found 10,000 ways that won’t work.”

It’s not the failure but how we react to failure that determines whether or not we will achieve success. Are we going to learn from each failure and make the necessary adjustments and keep moving forward towards our goals?

Let me make one thing clear. I am not talking about jumping from one mlm program to another. I am talking about making adjustments within the program you are working and stay with that program until you are successful.

In the beginning as you are learning to communicate about your business, you make a lot of mistakes and you don’t feel comfortable. Sometimes you feel like an utter failure, but practice makes perfect. As you get better at your business, you actually love what you are doing. People see this and are drawn to you. It is a cycle of success that grows with time and practice.

The same goes for the various types of advertising you use. There are a lot of factors that effect what kind of ads you will use. One example is direct mailing with postcards. In the beginning of building my business I did a lot of postcard mailing. I have had great success using this method. I have also seen distributors in my group fail miserably at it. The biggest reason they failed is because they mailed a batch or two of postcards and didn’t get the results they wanted so the quit. No testing different ads no adjustments were made, they just quit!

Here’s another good quote from Thomas Edison: “Many of life’s failures are people who did not realize how close they were to success when they gave up.”

Success requires failure, making adjustments and finding the way that works for YOU.

As the great Joe Schroeder says it, “You don’t have to get it right, you just have to get it going.”

So, get out there and fail, knowing that you are one step closer to success. The only real failure is giving up.

For the past three weeks a little bird has been flirting with his reflection in my office windows. He starts early in the morning and does this all day until dark. He flutters, he taps and he flirts with the bird that is his reflection. He even brings worms and tries to feed that bird he thinks he is flirting with.

As I watch this little bird I am amazed at how persistent he is. We can learn a couple things from this little bird.

    Lesson 1. Even though what he is doing is not working, he keeps persistently trying again. Persistence is an extremely important quality we all need as business owners. We all have setbacks it’s what we do when those setbacks happen that will determine how successful we will be. Will we keep giving it another try or will we sit down and give up.

    Here are a couple Napoleon Hill quotes on persistence:
    “Lack of persistence is one of the major causes of failure.”

    “Those who have cultivated the habit of persistence seem to enjoy
    insurance against failure”

    Lesson 2. If we are persistently doing the wrong thing, we will make no progress in our business. The little bird just won’t give up but he is never going to reach that bird in the reflection. It’s an illusion. In our business, we need to analyze what we are doing to make sure we are not persistently chasing an illusion.

4 Ways we could be chasing an illusion:

  • Jumping from one network marketing company to another thinking if you move on you will have success in the next company. Sadly, I see this one all the time. People just don’t stick with one company. I realize that you might not find the right fit with the first company you are with but most people don’t even give it enough time to find out.

    I stuck with my first network marketing company for 2 years before I decided it was not the right company for me. The company I am with today, I have been with for 14 years now.

  • Thinking you will have success in your network marketing business without promoting your business. You will NOT have success if you don’t promote your business. It’s just that simple. You need to massively promote your business and I mean promote in the right way.

    Think about how conventional businesses promote their business. They don’t make a list of 100 friends and family and hit them up. They do advertising and promotion. Now, don’t get me wrong, I’m not saying you shouldn’t sell to your friends and family but there are simply better ways to do it than is often taught in “old school” network marketing.

    Because of my shyness, I looked for ways to get my information out there and get people to come to me. That takes the SCARY out of marketing. I was always directing people to my web sites. I set up things for them to go through on my web sites. Things like newsletters, autoresponders, audios and ways to contact me. Now I also do videos and social media.

  • Thinking internet marketing is a magic bullet – Many people are playing around online doing pretty much nothing but thinking they are building a business. You must be actively doing things online if you want success. Create valuable content that links to your website. You must do things to get your web site noticed. If you don’t promote your web site, it will be like an uncharted island in the ocean. No one will ever find it.

  • Working on your business in a hit and miss fashion – Persistence means doing daily tasks in your business. Some days you will do more than other days but on those days when you can’t do much, you should always be doing a few basic tasks like checking email.

    I had one woman call me and tell me she wanted to join my company under me because I was the only one who responded to her email out of 12 people she tried to contact to answer her questions. I was stunned when she told me that.

    She had done a Google search and was looking for a good sponsor. These 12 people have web sites online but they aren’t acting like serious business people.

The list could go on but you get the idea. There are plenty of ways to learn good marketing skills and success mindset.

Be like a postage stamp and stick with it until you get there!

It is very difficult to see much of any success in business, especially network marketing, if you don’t have a really strong self-esteem. A person with below average self-esteem may be able to have a bit of success but never the real success they really desire.

Low self esteem is an issue I understand. It was a big issue for me in the beginning. When you have low self-esteem, you criticize yourself and everything you do. You can’t move forward because you are too stuck analyzing everything you do.

You often feel self conscious and uncomfortable in public situations. Not only public situations but in social situations online. You would rather be a lurker and not speak up. What if I say something stupid or do something stupid? What if I forget what I will say? What if they don’t like me? What if they flatly reject me?

You find yourself feeling like a kid in school hoping you won’t be chosen last for the sports team in gym class. Yikes! Who wants to go there again?

These feelings of low self-esteem can make us either give up on our plans for success or they can go the other way and make us into someone who is always working and fussing over little details in our business that never really help us make much progress.

I’ll confess an example in my own case. A while back I finally started making videos. Previously my self-esteem wouldn’t allow it but I got started doing it a while back. My first videos were horrible and I did not publish them. In the process of making one video, I kept redoing it. Fussing over how I should speak and the words I would use. It was not perfect. Do it over!

My self-esteem wouldn’t allow me to let someone see me make a mistake. Well, the plain and simple fact is, WE ALL MAKE MISTAKES! When we show some of our mistakes we help others to relax a bit and realize that you don’t have to be perfect to be a success.

When you have a high level of self-esteem, you have the ability to laugh at yourself. You don’t beat up on yourself when something happens. A high level of self-esteem helps you have confidence in spite of mistakes. You can even take some of those mistakes and use them as teaching tools.

There are lots of ways to build self-esteem and that is why I am writing this article. I wanted to let you know about a new newsletter I am publishing. Esteem Power Newsletter is devoted to helping network marketers and business owners build self esteem using EFT, Emotional Freedom Techniques and other cool resources.

If you would like to subscribe to Esteem Power Newsletter, go to http://melodiekantner.com