Every day you spend drifting away from your goals is a waste not only of that day, but also of the additional day it takes to regain lost ground.” — Ralph Marston

That statement says a lot. Every day we let go by without doing something that moves us forward toward our goals we are actually backsliding.

In your business, much like when you are in a boat, you are moving in a direction toward your destination. If you stop moving forward you will find yourself drifting, but if you are drifting, you are moving along with a current. The current is not moving towards your goals.

Consistently working at making progress and always moving forward is imperative if we want to reach our goals. There will be down times where we aren’t moving as effectively or as fast as we do in our peak times but we must still be focused on doing something each day that makes forward progress. If we don’t do that, we will never reach our goals. We will always be trying to catch up.

Successful marketers are in marketing mode every day, everywhere. We don’t build our business in spurts, working for a little while, then neglecting our business for days or weeks.

Decide what you are going to do – Set Goals
Work consistently toward those goals every day.
Those goals should become good habits.

You will get there if you are consistent.