I learned a neat marketing idea from my friend Diane Hochman. Read the technique in her own words: 

“I just got some new magic markers and scratch and sniff stickers! (My marketing secret tools) Big Business Ahead!

Let me ask you this …

If you got a hand written post card in purple with a scratch and sniff strawberry sticker on it…

Do you think you might read it???

Sniff it???

And wonder who is the crazy lady who sent it???

And maybe spy on my site?

Or I could send you a company brochure selling the newest “patented nutriceutical” or amazing new antioxident juice with the highest Orac value and the best pay plan in the history of the industry.

Which one do you think would pique your interest more?


It’s all fun and games if you let it be :)”