For the past three weeks a little bird has been flirting with his reflection in my office windows. He starts early in the morning and does this all day until dark. He flutters, he taps and he flirts with the bird that is his reflection. He even brings worms and tries to feed that bird he thinks he is flirting with.
As I watch this little bird I am amazed at how persistent he is. We can learn a couple things from this little bird.
Lesson 1. Even though what he is doing is not working, he keeps persistently trying again. Persistence is an extremely important quality we all need as business owners. We all have setbacks it’s what we do when those setbacks happen that will determine how successful we will be. Will we keep giving it another try or will we sit down and give up.
Here are a couple Napoleon Hill quotes on persistence:
“Lack of persistence is one of the major causes of failure.”
“Those who have cultivated the habit of persistence seem to enjoy
insurance against failure”
Lesson 2. If we are persistently doing the wrong thing, we will make no progress in our business. The little bird just won’t give up but he is never going to reach that bird in the reflection. It’s an illusion. In our business, we need to analyze what we are doing to make sure we are not persistently chasing an illusion.
4 Ways we could be chasing an illusion:
- Jumping from one network marketing company to another thinking if you move on you will have success in the next company. Sadly, I see this one all the time. People just don’t stick with one company. I realize that you might not find the right fit with the first company you are with but most people don’t even give it enough time to find out.
I stuck with my first network marketing company for 2 years before I decided it was not the right company for me. The company I am with today, I have been with for 14 years now.
- Thinking you will have success in your network marketing business without promoting your business. You will NOT have success if you don’t promote your business. It’s just that simple. You need to massively promote your business and I mean promote in the right way.
Think about how conventional businesses promote their business. They don’t make a list of 100 friends and family and hit them up. They do advertising and promotion. Now, don’t get me wrong, I’m not saying you shouldn’t sell to your friends and family but there are simply better ways to do it than is often taught in “old school” network marketing.
Because of my shyness, I looked for ways to get my information out there and get people to come to me. That takes the SCARY out of marketing. I was always directing people to my web sites. I set up things for them to go through on my web sites. Things like newsletters, autoresponders, audios and ways to contact me. Now I also do videos and social media.
- Thinking internet marketing is a magic bullet – Many people are playing around online doing pretty much nothing but thinking they are building a business. You must be actively doing things online if you want success. Create valuable content that links to your website. You must do things to get your web site noticed. If you don’t promote your web site, it will be like an uncharted island in the ocean. No one will ever find it.
- Working on your business in a hit and miss fashion – Persistence means doing daily tasks in your business. Some days you will do more than other days but on those days when you can’t do much, you should always be doing a few basic tasks like checking email.
I had one woman call me and tell me she wanted to join my company under me because I was the only one who responded to her email out of 12 people she tried to contact to answer her questions. I was stunned when she told me that.
She had done a Google search and was looking for a good sponsor. These 12 people have web sites online but they aren’t acting like serious business people.
The list could go on but you get the idea. There are plenty of ways to learn good marketing skills and success mindset.
Be like a postage stamp and stick with it until you get there!